In the dynamic world of promotional products, branding often meets societal impact. This blog explores how Ice Shaker supports active military, veterans, and clean water access, which fosters meaningful engagement through a greater cause.
While it all started with a focus on fitness, the brand has expanded far beyond just being associated with protein shaker bottles. Today, it places a strong emphasis on community engagement and giving back.
From aiding the active military to standing by veterans, Ice Shaker’s commitment goes beyond distributing items; it’s about making a difference. Their dedication also extends globally, championing clean water access. Let’s delve into how Ice Shaker’s community initiatives shape brands and leave a lasting impact.
Adaptive Training Foundation
One cornerstone of Ice Shaker’s give-back initiatives is its proud support for the Adaptive Training Foundation. Adaptive Training Foundation provides access and inclusion to individuals living with physical or traumatic impairments by empowering them through exercise and community. Chris Gronkowski, Josh Wasson, and others from the Ice Shaker team regularly collaborate with Adaptive Training Foundation. Chris engages alongside the foundation with motivational speeches, spreading encouragement, and fostering a sense of camaraderie and fun among these resilient individuals. 40% of Active Training Foundation products purchased through Ice Shaker are donated to the cause, so they can continue to serve adaptive athletes.
Guns & Garin Memorial Foundation
The Guns Garin Memorial Foundation is actively supporting veteran families in their time of need and inspiring the next generation of pilots. In the last year alone, the Guns Garin Memorial Foundation has assisted 300 veterans with financial needs, mental health counseling, and living expenses while also empowering and educating young men and women pursuing a career in aviation. Ice Shaker proudly donates 40% of their custom Guns Garins Memorial Foundation bottle sales to help them continue their mission.
Travis Manion Foundation
The Travis Manion Foundation answers the call by uniting and strengthening communities. They provide training, development, and highlight the role models that lead them. Travis Manion Foundation develops programs, training opportunities, and events designed to empower veterans and families of the fallen and inspire them to pass on their values to the next generation and the community at large.
Special Forces Charitable Trust
Ice Shaker is also a sponsor of the Special Forces Charitable Trust, who provides elite support to Green Berets all over the world and their families. With each purchase of a Special Forces Charitable Trust Ice Shaker Bottle, they donate 40% of your purchase directly to the Special Forces Charitable Trust so that they can continue to serve Green Berets and their families.
FitOps
The FitOps mission is to sponsor veterans to attend partnered programs that produce a renewed sense of purpose in fitness and in life. The virtual and on-site programs include fitness-centric, educational experiences that allow veterans to pursue life as a civilian. They help veterans who are passionate about health and wellness to find success after the military in the fitness industry. The goal is not just to help veterans break into the fitness industry, but to create a path for our servicemen and women to use their leadership skills to help improve the lives of others. 40% of FitOps branded Ice Shaker products go directly to the FitOps Foundation to help them continue their mission to reduce veteran suicide by helping veterans find purpose through fitness.
Reps for Responders
Ice Shaker is also a sponsor of the Special Forces Charitable Trust, who provides elite support to Green Berets all over the world and their families. With each purchase of a Special Forces Charitable Trust Ice Shaker Bottle, they donate 40% of your purchase directly to the Special Forces Charitable Trust so that they can continue to serve Green Berets and their families.
Water.org
Ice Shaker is proud to support Water.org and their mission to bring water and sanitation to the world, by making it safe, accessible, and cost-effective. When making a purchase, you can request Ice Shaker to donate to Water.org and continue their mission, giving people all over the world access to clean, safe water and sanitation. Every dollar donated to water.org helps unlock $15 for water and sanitation solutions for people living in poverty all over the world.
The growth of the Ice Shaker brand has been an impressive journey, moving from a small operation in Chris’s house to expanding into a third warehouse. What’s equally impressive is Chris’s attitude and leadership style, which has played a pivotal role in propelling the brand forward. His commitment to his team has certainly been a driving force.
Looking ahead, there are exciting plans in the works for Ice Shaker, such as an upcoming Guinness World Records event in October. This event, focusing on a punt, pass, and kick competition with participation from a thousand people, demonstrates their ambition to set new achievements and connect with their community.
When planning impactful promotional campaigns, there are many opportunities to support your community and those in need. Ice Shaker has proven their dedication to serving and supporting others. Aligning your brand with these partnerships goes beyond leaving a mark in the promotional landscape — it’s an active contribution to positive change and purpose.
