Trade Show and Giveaway Essentials

A Trade show featuring multiple looking at promotional merchandise and giveaways

Trade shows represent a golden opportunity for businesses to showcase their capabilities across multiple industries. However, standing out in a crowded showroom floor requires more than just a well-planned booth – it demands strategic branding and memorable giveaways.

The best marketing piece is one that your audience wants to keep! Here are our top recommended branded merchandise picks for trade shows and giveaways!

Our Top 10 Trade Show and Giveaway Essentials

#10

Stress Relievers

Our Pick: Relieve stress and add some fun with slow-release polypropylene Serenity Squishy!

#9

Sports Water Bottles

Our Pick: Stay hydrated on the go with these leak-resistant push-pull lid water bottles. Made in the USA!

#8

Journals

Our Pick: Heathered fabric journal, complete with a Thermo PU band, 80 lined sheets of 70g beige paper, an elastic pen loop, and a matching cover PU stripe bookmark for added convenience and style.

#7

Stadium Cups

Our Pick: Make a memorable statement with 16 oz. Cool Color Changing Stadium Cups. These cups transform when filled with ice-cold liquid and are ideal for any event. Eco-friendly with 30% post-industrial recycled material, BPA-free, dishwasher safe, and proudly made in the USA.

#6

Drawstring Bags

Our Pick: Crafted from durable polyester with contrasting simulated leather reinforcement at the corners, reinforced eyelets, and a convenient drawstring closure.

#5

Lip Balm

Our Pick: Refresh your lips and protect them from the sun’s harmful UV rays with our SPF15 Natural Beeswax lip moisturizer. This paraben-free formula is packed with Aloe, bringing moisture and healing to dry lips everywhere.

#4

Chip Clips

Our Pick: This Power Clip offers a large imprint area, a convenient hole in the back handle for hanging on non-metallic surfaces, a robust magnet for superior holding power, and real rubber handles for a comfortable grip, making it versatile for hundreds of uses.

#3

Large Tote Bags

Our Pick: Keep items hot or cold with this premium non-woven polypropylene insulated tote with zipper closure, dual reinforced 20″ handles, and plastic bottom insert.

#2

Can Coolies

Our Pick: Full-color can coolie crafted from 1/8″ thick high-density open-cell scuba foam, featuring a full bleed four-color process sublimation imprint for vibrant customization.

#1

Pens

Our Pick: Illuminate your writing experience with Paper Mate® InkJoy® Gel Pens, boasting quick-drying ink, vibrant barrel options, ergonomic comfort, and smooth, smear-free writing in bold black ink.

Additional Tradeshow and Giveaway Ideas


Tide to Go Pens

Co-brand with Tide to Go from P&G! The #1 instant stain remover helps remove many fresh food and drink stains, while delivering instant credibility and trust to your giveaway.

Divot Tools

Crack open a cold one while on the green with this multifunctional divot tool featuring a built-in bottle opener.

Portable Soap Sheets

Hand soap paper in a convenient carry case, perfect for everyday travel. Each case contains 30 sheets of soap. Just add water and rub your hands to work up a lather.

Spray Cleaner and Microfiber Cloth

Effortlessly maintain a spotless screen with this convenient phone screen cleaner, featuring up to 500 sprays of cleaning solution, and a built-in microfiber cloth, all housed in a refillable spray bottle for easy access.

Fuzzy Socks

Step into comfort with our embroidered fuzzy socks, the perfect cozy promotional product for chilly days.


Custom Magnets

This 3-in-1 pop-out magnet offers a fully custom template with plenty of opportunity to showcase your brand!

Custom Stickers

These custom Tech Tattoo stickers have strong hold while also being ultra-removable. Each sheet includes six decals.

Seed Paper Bookmarks

Elevate your reading experience with our eco-friendly bookmark! Includes a recycled post-consumer paper pulp sheet with embedded seeds, allowing you to plant a mixture of wildflower seeds.

PVC Fob Key Chains

Made of a PET material that is molded in layers and designed to bring your brand to life. With up to 4 colors and custom profiling, this product offers plenty of creative freedom.

Microfiber Cloths

Fully custom microfiber cloth, crafted from ultra-performance fabric for swift cleaning and absorption, featuring zig-zag trimmed edges to prevent fraying, and the ability to dye-sub any design, all in a conveniently machine washable 6″ x 6″ size.


Chocolate Imprint Truffle Cookies

Showcase your brand with a crispy vanilla wafer topped with milk chocolate or dark chocolate with a creamy caramel filling. Each cookie comes individually wrapped.

Butter Mints

Your company name will be remembered when you give these refreshingly sweet Butter mint candies! Each piece of candy features a white wrapper with your choice of colored imprint.

Snack Bag with Rectangle Magnet

This creative branded giveaway includes a snack bag filled with treats and a custom, detachable magnet.

Dipped Sandwich Cookie

This sandwich cookie comes dipped in your choice of one color nonpareils and offers a custom-branded center edible transfer sheet. Each cookie comes individually wrapped.

Granola Bar Hanging Bottle Tag

Refresh and refuel during your next trade show or event with Oats & Honey Granola Bar Hang-Itz tags! The two-pack promotional product with retail graphics attaches to a standard bottle of water.


By choosing branded merchandise that blends practicality with aesthetics, all while staying aligned with your brand, you can enhance meaningful connections and create a lasting impression on prospective clients.

As you gear up for your next trade show or refresh your giveaways for the year, make sure to collaborate with a knowledgeable promotional company to find the right products for your company!

Feeling inspired? Reach out, and let’s turn your marketing vision into a success!

Table of Contents